Hair and Makeup for Fashion, Editorial, and Advertising.

Greta Keddie is a Melbourne-based hair and makeup artist with a considered approach and a long-standing practice across fashion editorials, campaigns, lookbooks, runway shows, and product launches. Her aesthetic is polished and pared back—designed to work in harmony with light, clothing, and the creative brief.

Known for her caring nature and collaborative style, Greta has worked on shoots for brands including Tigerlily, Bardot, Cable, Habbot Shoes, Swisse Beauty, Kevin Murphy, and more. Her collaborations span stills, catalogue shoots, fashion shows, and label launches across Melbourne.

Her work at Melbourne Fashion Week and other red carpet events has involved preparing models, talent, and media figures for high-profile appearances within demanding timeframes. A background in television and film informs her ability to remain composed and efficient, even in fast-paced or high-pressure environments.

Whether the brief calls for a minimalist beauty story, a bold editorial direction, or a seasonal lookbook, Greta brings a quiet confidence and a deep understanding of how to balance visual impact with wearability.

Her process is collaborative, responsive, and always in service of the creative vision. On set, she works with ease—efficient, adaptable, and attuned to the needs of both the project and the team.

Based in Melbourne as a freelance and mobile hair and makeup artist, Greta works across beauty, advertising, commercial, editorial, special events, and weddings.